Uncategorized – Mycala McKay https://mycalamckay.net Building Connection Through Design Sun, 11 Jan 2026 19:45:44 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 Air & Anchor https://mycalamckay.net/air-anchor-content-marketing/ Sun, 21 Sep 2025 20:43:07 +0000 https://mycalamckay.com/?p=4198

Air & Anchor

As the Content Marketing and Designer for Air & Anchor, I curated organic and paid content across multiple social media channels. My work involved recording and editing video, creating assets for digital advertisements, copy writing, product photography and ideating creative and innovative forms of content, developing new strategies as the brand grew.

I worked in tandem with our Creative Director to support our design needs, including designing emails, promotional materials for print, editing photos, and creating assets for Air & Anchor’s Amazon Storefront.

Videography

Our goal with social media was to highlight the production and design of the jewelry process, as well as create aspirational lifestyle content through “behind the scenes” videos showcasing the work that goes into building the brand. Working with the team I utilized social media and audience trends to develop content plans that supported company goals and objectives.

Digital Series

As an company manufacturing their products exclusively in the USA, local craftsmanship is vital to Air & Anchor. This interview series focuses on local craftsmen, artisans, and creatives part of the Air & Anchor community. Through his series I hoped to reinforce the company’s values and align them with like minded members of the community. 

Photogrpahy

Emails

]]> Wake N’ Crepe Branding https://mycalamckay.net/wake-n-crepe-branding/ Sun, 14 Sep 2025 19:37:27 +0000 https://mycalamckay.com/?p=4219

Wake n' Crepe

Wake n’ Crepe is a catering and delivery service based out of Warwick, Rhode Island offering crepes, crepe cakes, and brunch options. They create unique experiences for parties, farmers markets, and private events throughout Southern New England. 

I created their branding identity, including logo, print materials, and some soon to be added social media content. Their goal was to create a brand that was playful and inviting to connect with customers looking to add an exciting, customizable, and flavorful experience to any event.

]]> High Hopes Social Media Marketing & Design https://mycalamckay.net/high-hopes-social-media-and-design/ Sat, 06 May 2023 15:53:30 +0000 https://mycalamckay.com/?p=3985

High Hopes

At High Hopes Cannabis Dispensary I oversaw the creative direction, marketing, social media, merchandise design and web design from 2021-2023. This included monthly management of paid advertising working in tandem with our third party commerce media team and maintaining our email and text lists, producing weekly static and video social media content, designing packaging, apparel, and in-store promotional material and posters.

Illustration of cigarette style box that is partially open and has joints inside.. The top of the box and lower half have multicolored lines that wrap around the box. The tech on the box reads life should be a joint effort" and the lower left corner has the regulatory "contains THC" icon, and the High Hopes logo
Image of bandana design and dog wearing bandana
Black Bandana Design with White illustration of sun, clouds, and compass
]]> Sunrise Providence https://mycalamckay.net/sunrise-pvd-video-graphics/ Mon, 19 Oct 2020 21:46:06 +0000 https://mycalamckay.com/?p=1605

Sunrise Providence

This video was created to increase volunteer support for local elections in Rhode Island. Using Adobe Premier and After Effects in tandem, I collected previous content from past protests and actions in Providence, complied with some footage and edited with video graphics to add dimension.

Graphic Design for Sunrise Providence
Header Graphic that reads: Organize, vote, strike. with call to action.
What are environmental justice and Environmental Racism Graphic
Renew Rhode Island Coalition Launch graphics
image of a person holding a sign that says "We deserve a future" with sky in the background
Graphic Design for Sunrise Providence Bernie and Biden graphic
Graphic Design Shekarchi Vote 1
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