Poster Design – Mycala McKay https://mycalamckay.net Building Connection Through Design Sun, 21 Sep 2025 21:06:10 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 True Seltzer Line Extension https://mycalamckay.net/true-seltzer-line-extension/ Sat, 24 Oct 2020 19:35:15 +0000 https://mycalamckay.com/?p=1637

Trinity True Seltzer

Trinity True Seltzer is a mock branding exercise in package design, social media, and point of sale poster design for the already established and iconic brand, Trinity Brewhouse. 

Utilizing their current tagline “Think Globally, Drink Locally” for the expression on the can “Drink Thoughtfully”, this line extension is meant to feel more akin to a beer than a traditional hard seltzer. Conveying a feeling of rugged age to connect with a wider rage of customers within the Gen Z demographic. 

Trinity True Seltzer Logo on a Brick Wall
True Seltzer Line Extension Blueberry Can
True Seltzer Line Extension Blueberry 6 pack Box Design
True Seltzer Line Extension Strawberry Acai Can
True Seltzer Line Extension Blueberry and Strawberry Acai Box Design
True Seltzer Line Extension Point of Sale poster
]]> Recyclobot Branding https://mycalamckay.net/recyclobot-creative-branding/ Thu, 25 Jul 2019 15:07:53 +0000 https://mycalamckay.com/?p=309

Recyclobot Branding: The EcoFriendly Robot

The objective for this branding project was to create a brand identity, toy logo, instruction manual, and poster for a new toy company, Recyclobots. Recyclobot toys give children recycled materials to make their own robot toys, following a detailed instruction manual.

Brand Development

Recyclobot Branding logo

Logo is fun, playful, engaging for children and liens itself to further brand development opportunities in commercials an animations. 

The green arrow is a retro-futuristic take on the recycling symbol representing the environment and renewal. The blue shades are calming and together these compliment the companies goals of engaging children in the process of environmental conservation.

The logo is also reminiscent of an old box television from the 1950’s which many parents may recognize and feel connected to the brands message this way as well.

INSTRUCTABLE, POSTER + PACKAGE DESIGN

Recyclobot Branding: Package Design
Recyclobot Branding: Instructions
Recyclobot Branding: Poster

The flat designs in the Instructable are easily read, and understood by children, especially considering the complexity of the robot’s design. Lastly, I added playful elements that would also draw to the poster on the front, such as flowers and bees.

For the package design of this brand, it felt important that the design have the least impact on the environment. This is why I chose unbleached cardboard and not to use a die-cut, traditionally seen on children’s toys. The packaging is also kept minimal for this reason, to stay on message for this brand. 

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