Digital Graphics – Mycala McKay

Health Chat with Shelby

Mycala McKay — Mon, 07 Dec 2020 21:43:47 +0000

Health Chat with Shelby

My partner Gianna Baldino and I developed the brand identity, social media content and podcast launch a for a public health campaign with our client, Shelby Perry, MPH. We created digital content that engaged healthcare workers and first responders and drove traffic to the podcast.

Public Health Podcast Release: Healthcare for Human Rights

Public Health Campaign Success Criteria

Success Criteria for launch:

50 Followers on Instagram
50 likes on Facebook
20 Listeners for the podcast

We have currently surpassed these criteria with:

100 follows on Instagram
83 likes on Facebook
231 Listeners to the podcast

Concluding our Public Health Campaign

Our success criteria was based on only the content we provided within the given time to launch the postcast. Over the course of this project it was impressive to see how our following and engagement had grown and seeing our client Shelby become excited and feel empowered to continue using social media as a tool to spread awareness for public health issues.

By creating content for Shelby we were able to plant the first seed of building her brand and give her a platform to begin having larger conversations about public health.

Let's Build Connection Through Design.

Check out my branding work, when you feel inspired send me a message. Together we can elevate your business for social media.

Title Sequence Motion Graphics

Mycala McKay — Fri, 13 Mar 2020 14:59:49 +0000

Title Sequence Motion Graphics

The goal of this motion graphic course project was to film, and edit an explainer video, and create a title sequence. Made before the days of TikTok, I’ve come to appreciate the candidness of this video.

I created the graphics in Adobe Illustrator and and video editing in Adobe After Effects and Adobe Premiere.

My inspiration for the title sequence came from Dexter, Se7en, and early 200’s MTV. The footage for this was shot using a Canon T5i and a barn light to angle and control the stream of light on the subjects.

Final Video

Let's Build Connection Through Design.

3D Diorama Animation

Mycala McKay — Fri, 13 Mar 2020 14:28:07 +0000

3D Diorama Animation

The objective for this animation project was to create a living diorama utilizing 3D space in After Effects.

Animation Storyboarding and Asset Creation

I felt initially drawn to the idea of creating a living book, being able to take the elements from a story and bring them to life by animating them.

In keeping with the story book theme it felt natural to create the assets for this animation out of pages of a book, to symbolize that these were that pages that have come “alive”.

I selected an old book and I began sketching my assets onto the pages. I kept in mind how the assets would interact with their scene and how they would move while they were on screen while creating them.

Here you can see my mood-board for this project, I felt very inspired by niche aesthetics, old library meets cottage in the woods. I felt this would afford the feeling of ethereal fantasy I was hoping for.

Final Video

I think that this diorama really captures my strengths as a designer, there is a clear vision and a visual story told. I feel that this assignment challenged me to begin thinking about design from the stand point of motion graphics but also to think about the relation the elements of my design have to one another, and the veiwer.

Do you need to create visual interest for you site or brand?

Let’s Get Creative.

Recyclobot Branding

Mycala McKay — Thu, 25 Jul 2019 15:07:53 +0000

Recyclobot Branding: The EcoFriendly Robot

The objective for this branding project was to create a brand identity, toy logo, instruction manual, and poster for a new toy company, Recyclobots. Recyclobot toys give children recycled materials to make their own robot toys, following a detailed instruction manual.

Brand Development

Logo is fun, playful, engaging for children and liens itself to further brand development opportunities in commercials an animations.

The green arrow is a retro-futuristic take on the recycling symbol representing the environment and renewal. The blue shades are calming and together these compliment the companies goals of engaging children in the process of environmental conservation.

The logo is also reminiscent of an old box television from the 1950’s which many parents may recognize and feel connected to the brands message this way as well.

INSTRUCTABLE, POSTER + PACKAGE DESIGN

The flat designs in the Instructable are easily read, and understood by children, especially considering the complexity of the robot’s design. Lastly, I added playful elements that would also draw to the poster on the front, such as flowers and bees.

For the package design of this brand, it felt important that the design have the least impact on the environment. This is why I chose unbleached cardboard and not to use a die-cut, traditionally seen on children’s toys. The packaging is also kept minimal for this reason, to stay on message for this brand.

Let's Build Connection Through Design.

Bongo Java Rebrand

Mycala McKay — Tue, 16 Jul 2019 17:38:36 +0000

Rebrand of Bongo Java

This is a mock rebrand for Bongo Java Coffee in Nashville TN. In this mock rebrand I utilized a SWOT (Strengths, Weaknesses, Opportunities and Threat) to guide the needs of the brand. I created a new logo, and in store cardboard cups, apparel, a Keurig K Cup package design and mobile interface.

The new logo was inspired by 90’s Jazz Design, and the color palette samples Bongo Java’s bakery, which uses the same color scheme.

CONTENT AUDIT + SWOT ANALYSIS

Strengths

Weaknesses

Opportunities

Threats

Strengths

Weaknesses

Opportunities

Threats

REBRAND LOGO DESIGN

With the content audit and original logo in mind, the new branding had to reflect the clientele, musicians and creatives, and the proud longevity of the brand.

Taking direction from these elements and from Jazz Design that was popular in the 1990s to reflect the age, the final product feels retro-modern with grunge embellishments similar to those on the original logo.

Digital Graphics – Mycala McKay

Health Chat with Shelby

Health Chat with Shelby

Public Health Podcast Release: Healthcare for Human Rights

Public Health Campaign Success Criteria

Concluding our Public Health Campaign

Let's Build Connection Through Design.​

Title Sequence Motion Graphics

Title Sequence Motion Graphics

Final Video

Let's Build Connection Through Design.​

3D Diorama Animation

3D Diorama Animation

Animation Storyboarding and Asset Creation

Final Video

Do you need to create visual interest for you site or brand?

Let’s Get Creative.

Recyclobot Branding

Recyclobot Branding: The EcoFriendly Robot

Brand Development

INSTRUCTABLE, POSTER + PACKAGE DESIGN

Let's Build Connection Through Design.​

Bongo Java Rebrand

Rebrand of Bongo Java

CONTENT AUDIT + SWOT ANALYSIS

REBRAND LOGO DESIGN

Let's build connection through design.

Let's Build Connection Through Design.

Let's Build Connection Through Design.

Let's Build Connection Through Design.