Branding – Mycala McKay https://mycalamckay.net Building Connection Through Design Sun, 21 Sep 2025 21:06:10 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 Health Chat with Shelby https://mycalamckay.net/case-study-health-chat-with-shelby/ Mon, 07 Dec 2020 21:43:47 +0000 https://mycalamckay.com/?p=1790

Health Chat with Shelby

My partner Gianna Baldino and I developed the brand identity, social media content and podcast launch a for a public health campaign with our client, Shelby Perry, MPH.  We created digital content that engaged healthcare workers and first responders and drove traffic to the podcast. 

Health Chat with Shelby: Helping Hands, Helping Humans. Conversations to expand public health.
Health Chat with Shelby Logo
Project Management Social Media Post to build awareness
Project Management Carousel Post 1
Project Management Carousel Post 2
Project Management Carousel Post 3
Public Health Infographic
Project Management Social Media Post to build action
Public Health Podcast Release: Healthcare for Human Rights

Public Health Campaign Success Criteria

Success Criteria for launch:

  • 50 Followers on Instagram
  • 50 likes on Facebook
  • 20 Listeners for the podcast

We have currently surpassed these criteria with:

  • 100 follows on Instagram
  • 83 likes on Facebook
  • 231 Listeners to the podcast

Concluding our Public Health Campaign

Our success criteria was based on only the content we provided within the given time to launch the postcast. Over the course of this project it was impressive to see how our following and engagement had grown and seeing our client Shelby become excited and feel empowered to continue using social media as a tool to spread awareness for public health issues.

By creating content for Shelby we were able to plant the first seed of building her brand and give her a platform to begin having larger conversations about public health.

Let's Build Connection Through Design.​

Check out my branding work, when you feel inspired send me a message. Together we can elevate your business for social media.

True Seltzer Line Extension Blueberry and Strawberry Acai Box Design
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Recyclobot Branding: Package Design
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Your Creative Adventure Starts Here Poster - Branding Design
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]]> True Seltzer Line Extension https://mycalamckay.net/true-seltzer-line-extension/ Sat, 24 Oct 2020 19:35:15 +0000 https://mycalamckay.com/?p=1637

Trinity True Seltzer

Trinity True Seltzer is a mock branding exercise in package design, social media, and point of sale poster design for the already established and iconic brand, Trinity Brewhouse. 

Utilizing their current tagline “Think Globally, Drink Locally” for the expression on the can “Drink Thoughtfully”, this line extension is meant to feel more akin to a beer than a traditional hard seltzer. Conveying a feeling of rugged age to connect with a wider rage of customers within the Gen Z demographic. 

Trinity True Seltzer Logo on a Brick Wall
True Seltzer Line Extension Blueberry Can
True Seltzer Line Extension Blueberry 6 pack Box Design
True Seltzer Line Extension Strawberry Acai Can
True Seltzer Line Extension Blueberry and Strawberry Acai Box Design
True Seltzer Line Extension Point of Sale poster
]]> Recyclobot Branding https://mycalamckay.net/recyclobot-creative-branding/ Thu, 25 Jul 2019 15:07:53 +0000 https://mycalamckay.com/?p=309

Recyclobot Branding: The EcoFriendly Robot

The objective for this branding project was to create a brand identity, toy logo, instruction manual, and poster for a new toy company, Recyclobots. Recyclobot toys give children recycled materials to make their own robot toys, following a detailed instruction manual.

Brand Development

Recyclobot Branding logo

Logo is fun, playful, engaging for children and liens itself to further brand development opportunities in commercials an animations. 

The green arrow is a retro-futuristic take on the recycling symbol representing the environment and renewal. The blue shades are calming and together these compliment the companies goals of engaging children in the process of environmental conservation.

The logo is also reminiscent of an old box television from the 1950’s which many parents may recognize and feel connected to the brands message this way as well.

INSTRUCTABLE, POSTER + PACKAGE DESIGN

Recyclobot Branding: Package Design
Recyclobot Branding: Instructions
Recyclobot Branding: Poster

The flat designs in the Instructable are easily read, and understood by children, especially considering the complexity of the robot’s design. Lastly, I added playful elements that would also draw to the poster on the front, such as flowers and bees.

For the package design of this brand, it felt important that the design have the least impact on the environment. This is why I chose unbleached cardboard and not to use a die-cut, traditionally seen on children’s toys. The packaging is also kept minimal for this reason, to stay on message for this brand. 

Let's Build Connection Through Design.​

Message Me
True Seltzer Line Extension Blueberry and Strawberry Acai Box Design
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Project Management Social Media Post to build action
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Your Creative Adventure Starts Here Poster - Branding Design
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]]> Bongo Java Rebrand https://mycalamckay.net/bongo-java-rebrand/ Tue, 16 Jul 2019 17:38:36 +0000 https://mycalamckay.com/?p=270

Rebrand of Bongo Java

This is a mock rebrand for Bongo Java Coffee in Nashville TN. In this mock rebrand I utilized a SWOT (Strengths, Weaknesses, Opportunities and Threat) to guide the needs of the brand. I created a new logo, and in store cardboard cups, apparel, a Keurig K Cup package design and mobile interface.

The new logo was inspired by 90’s Jazz Design, and the color palette samples  Bongo Java’s bakery, which uses the same color scheme.

Bongo Java Rebrand Logo
Bongo Java Rebrand Mug with Logo
Bongo Java Mobile Site rebrand
Bongo Java Rebrand Shirt Front
Bongo Java Rebranding: Package Design - Keurig Box
Your Creative Adventure Starts Here Poster - Branding Design

CONTENT AUDIT + SWOT ANALYSIS

REBRAND LOGO DESIGN

With the content audit and original logo in mind, the new branding had to reflect the clientele, musicians and creatives, and the proud longevity of the brand. 

Taking direction from these elements and from  Jazz Design that was popular in the 1990s to reflect the age, the final product feels retro-modern with grunge embellishments similar to those on the original logo.

Bongo Java Rebrand inspiration
Bongo Java Rebrand Logo and Color Palette
Bongo Java Rebrand Company line extensions
Bongo Java Rebrand Original Logo

Let's build connection through design.

Message Me
True Seltzer Line Extension Blueberry and Strawberry Acai Box Design
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Recyclobot Branding: Package Design
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Graphic Displaying Sunrise Movement logo and "Which side are you on?"
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